Chapter 2: Basics of Agribusiness.
- Lesson 2: What is an Agribusiness?
- Lesson 3: The Basic Functions of an Agribusiness.
- Lesson 4: Managing an Agribusiness.
Learning Objectives
Upon completion of these lessons, you will: • Understand the definition of agribusiness and the range of operations it includes in both general and local terms. • Understand and apply the basic functions of an agribusiness, including planning, production and operations, human resources, finances, recordkeeping, and marketing. • Understand the five major areas of agribusiness management: planning, organizing, directing, staffing, and controlling. |
Basics of Agriculture |
Activities / Assignments (see Prezi for more details)Activity 2:
In a google doc with a group of 2-3, describe the agribusinesses involved in the journey from preparing the soil, to planting, to harvesting, to marketing, to consuming a vegetable, fruit or grain product. Or, describe the agribusinesses involved in the process of livestock production, from managing pasture or feed, to genetic services, to calving, to marketing, to packing, to consumption. Discuss the agribusiness operations involved in each step. Remember that there are multiple product/services paths possible. Ask for several examples as a large group. Activity 3: In a google doc with a group of 2-3, describe the agribusinesses involved in the journey from preparing the soil, to planting, to harvesting, to marketing, to consuming a vegetable, fruit or grain product. Or, describe the agribusinesses involved in the process of livestock production, from managing pasture or feed, to genetic services, to calving, to marketing, to packing, to consumption. Discuss the agribusiness operations involved in each step. Remember that there are multiple product/services paths possible. Ask for several examples as a large group. Activity 4: In your group create a google doc to discuss and complete the Basic Functions of Agribusiness Worksheet.
Activity 5:
In small groups of 2-3, create a Google doc and review the five areas of agribusiness management and the Basic Functions of Agribusiness Worksheet from the previous Topic. Please identify which management roles were performed by Jack, Andy or Debbie in the worksheet story. |